Storytelling is the best marketing

Hey, there!
I’m Abbi Perry.

I'm a proud dog mom, an enthusiastic bookworm, and someone who thrives on the art of weaving together marketing, technology, and compelling storytelling to generate impactful results. Over the span of 12+ years, I've journeyed through roles as a journalist, web producer, and web strategist, seamlessly blending my diverse background in journalism and marketing.

My approach revolves around cultivating growth-focused strategies that cover the entire spectrum, aiming to increase engagement, drive conversions, and enhance overall performance. My specialization lies in crafting content strategies and refining user experiences to ensure every interaction resonates and contributes to the larger objectives.

Check out my latest work!

Recommendations

  • "People across the organization know they can reach out to Abbi. She is an encyclopedia of knowledge around best practices and processes. She leverages data, considers the audience, and puts her copywriting skills to work to tell the right story at the right time in the user journey."

    Kathy Waring
    Director of Website Strategy and Execution
    Deltek

  • "She has a wealth of web strategy knowledge and was my go-to resource for so many questions. I'm not exaggerating when I say that Abbi is at the core of numerous milestones we reached at Citrix. She helps ensure the website is engaging and on-brand, and has led multiple projects that resulted in more leads and engagement."

    Heather Mueller
    Copywriter & Strategist
    Mueller Writing

  • "Abbi's exceptional technical writing skills contribute to her success in effectively communicating complex concepts. Abbi is an invaluable asset to any organization seeking an experienced Digital Strategist. Her outstanding work ethic, strategic mindset, and ability to consistently deliver exceptional results make her an outstanding contributor and a true asset to any team."

    Bobby Martenfeld
    Digital Optimization Manager
    WalkMe