Citrix.com product repackaging

THE GOAL

To increase market visibility as the leader in desktop as a service (DaaS)

THE STRATEGY

Align our offerings to distinct customers needs with updates to site navigation, data sheets, interactive calculators, forms, emails, personalization, chat, and more.

  • Created and updated 700+ pages on Citrix.com

  • Translated 1300+ pages across 13 global sites

  • Updated 130+ emails

BY THE NUMBERS

97%

sessions

152%

search traffic

31%

conversions

19%

marketing qualified leads