THE GOAL

Build a mobile-first, modern and engaging website for each Cloud Software Group business unit.

THE STRATEGY

Write, design and launch the brand new netscaler.com.

• Led discovery workshops to understand team needs and business unit needs and goals

• Conducted research into industry and competitors to develop a typical customer journey

• Gathered data to help formulate a strategy that aligns with the business values, brand, and voice

• Built a storytelling content strategy that captures user's attentions and trust with the brand