Storytelling is the best marketing

Hey, there!
I’m Abbi Perry.

I'm a web and content strategist with 13+ years turning storytelling into measurable growth. My path from journalist to web producer to strategist means I bring both a reporter's instinct for what makes a story land and a strategist's eye for what makes it convert.

I specialize in web strategy and UX, building growth-focused programs that increase engagement, drive conversions, and improve performance across the full customer journey.

(And yes, I'm also a proud dog mom and a committed bookworm.)

Check out my latest work!

Recommendations

  • "People across the organization know they can reach out to Abbi. She is an encyclopedia of knowledge around best practices and processes. She leverages data, considers the audience, and puts her copywriting skills to work to tell the right story at the right time in the user journey."

    Kathy Waring
    Director of Website Strategy and Execution
    Deltek

  • "She has a wealth of web strategy knowledge and was my go-to resource for so many questions. I'm not exaggerating when I say that Abbi is at the core of numerous milestones we reached at Citrix. She helps ensure the website is engaging and on-brand, and has led multiple projects that resulted in more leads and engagement."

    Heather Mueller
    Copywriter & Strategist
    Mueller Writing

  • "Abbi's exceptional technical writing skills contribute to her success in effectively communicating complex concepts. Abbi is an invaluable asset to any organization seeking an experienced Digital Strategist. Her outstanding work ethic, strategic mindset, and ability to consistently deliver exceptional results make her an outstanding contributor and a true asset to any team."

    Bobby Martenfeld
    Digital Optimization Manager
    WalkMe